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Boiling down the theme of my last 30 articles

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Have you figured it out yet?

By now you might identify a theme in my writing this past month.

I’ve illuminated a pathway. Did you see it?

My world changed the moment I took responsibility for my life. I not only started a real estate company, but I met a stranger who became my best friend and is now one of the most successful sales copywriters the world has ever seen.

That experience unlocked a door, and I had to reevaluate everything I thought I knew. I realized I had been surrounded by the wrong people my entire life. …


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Be your own hero, and the world will shift

The World Shifts (photo by author)

I walk into my home office every morning, and the first thing I’ll see is a pair of drumsticks mounted on the wall — a gift to my son from Neil Peart himself, displayed alongside a copy of Rolling Stone magazine with Rush on the cover — a most unlikely event that until a few years ago, would not have been imagined possible.

It is a constant reminder for me to always be my own hero, because the price to pay for thinking outside the box is that the world might not understand or accept me.

But I must do…


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Mistakes can actually put you ahead if you learn valuable lessons from them

One of us is one of the world’s greatest sales copywriters (Hint: It isn’t me). Photo By author.

Do you want to hear an embarrassing story?

Back in 2003, my best friend Craig approached me excitedly with an idea. He wanted to begin marketing products online.

“I don’t know,” I said. “I don’t know if it’ll work. I mean, I’m not sure it’s sustainable for the long term.”

He looked at me like I just slapped him across the face. But he went to work on his vision.

Craig Clemens is now a leader in the industry and is considered one of the greatest online sales copywriters of all time.

You might think I am ashamed of…


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The key is to understand why they chose to believe

Photo by Ehimetalor Akhere Unuabona on Unsplash

People buy into conspiracy theories because they feel vulnerable and powerless.

There’s a certain type of person who follows cult personalities, seeks contrarian opinions, and embraces evangelical religions, and you’ll see the pattern again and again. Often they feel powerless and find their voice in these groups. They band together and feel a sense of power in sharing “knowledge” that the group possesses, but everyone outside the group doesn’t.

Often these are people who have made very bad decisions in their lives, and have suddenly found “the answers”.

The level of self-deception and denial is unbelievable because their entire identity…


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Your worth is determined not by what you have, but by what you give

Photo by Austin Kehmeier on Unsplash

In the book The Go-Giver, Bob Burg describes The Law of Value:

“Your true worth is determined by how much more you give in value than you take in payment.”

The more successful I become, the more I help others.

There’s a reason. Somebody once did something very special for me.

A chance encounter in my college days led me to a meeting with David Weitzner, the president of worldwide marketing for MCA/Universal.

He made the phone call because he could.

We had a great talk about my goals and aspirations, and what I wanted to do with my life.


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The next chapter needs a title

Photo by CHUTTERSNAP on Unsplash

Friends, I’m very excited about something.

I’m buying more investment properties, so I need to create my next company. This in itself is awesome, but do you know what is even more awesome?

I want you to help me name it!

I’ve been struggling to come up with the right name, and so far I’ve got nothing. So I could use your help.

There’s one thing, though. The name needs to connect to my story.

Now I’m at the next stage. Justice has happened, and now I’m hitting the next level. I want this name to reflect that.

20 years…


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Respect the intelligence of your audience, and they’ll stick around

Photo by Felix Mooneeram on Unsplash

Entertainment in the late 90s/early 2000s was disappointing to me, and with few exceptions, movies, music, and television were too dumb to watch. Yet people ate up the latest offerings of bland dialogue, dull and uninteresting characters, and predictable played-out storylines. But hey! They had special effects.

Eventually, I just stopped going.

I think the turning point happened in the mid-2000s with the reboots. The studios seemed to acknowledge their failures and wanted to revitalize their languishing franchises.

Television shows raised viewer expectations and delivered. Sopranos, Breaking Bad, Game of Thrones and Mad Men were massive hits.

I remember some…


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Keep the attention of your readers with “Power Sentences”

Photo by Brad Neathery on Unsplash

There is a rhythm to impactful writing.

I’ve used this technique for years, and it’s so effective most people don’t even realize what I’m doing. I start with a single short, powerful statement. Then I write a paragraph of about 3–4 sentences. And then for perfect impact, I follow it up with another power sentence.

That is how to keep a reader’s attention.

Crafting a power sentence is a simple art.

Declare something with conviction, as if you are stating a fundamental truth that people need to accept. I like to imagine Tom Cruise walking into a room and making…


Here’s an extremely effective method to organize your process

Photo by krakenimages on Unsplash

If you don’t know where to start, I feel you.

We might not know how to get from here to there. Without a pathway, we’ll end up giving up before we even get started. Fortunately, I’ve learned a process over several decades that has guided me through life-changing goals and evolutions.

The process is very straightforward.

1. Find Your Idea

Consider your abilities, your strengths, and your resources. Start to think about how you can put them to use in a way that would benefit others.

2. Get Specific

What does your idea look like? How does it work? What resources will you need? Get as quantitatively…


Here’s how you can find it

Photo by Brooke Cagle on Unsplash

The game has changed.

When it comes to thriving online, it’s not enough to be just a pretty face. Having tons of followers won’t cut it. Starring in “that movie” no longer matters.

What matters is the value you provide others.

How do you define value?

Value is something that is useful to someone.

The best way to provide value is to solve a problem. Find out what problem they are having, and go about giving them the best solution.

There are two ways to think about utility: High Level and Low Level.

High level involves big picture understanding of…

Mike Goldberg

Traveler. Real estate investor. Storyteller. I talk about personal growth, emotional intelligence, and seizing opportunities.

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