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The Critical Test I Use when Evaluating Opportunities
Many answers may already be right in front of you.
I met Jim at a real estate investment mixer in town. He approached me right away and asked me all about myself, then worked my interests into the conversation from that point forward. Any time I’d see him, he’d mention my favorite band.
It seemed like he was working from a textbook on how to build rapport, but I was willing to forgive his try-hard approach. Maybe he was just socially awkward. And it wouldn’t be long before he’d present his ask.
It came like clockwork. “Hey, we’re having a meeting on Tuesday, and I’d like you to come. We’ll be discussing the formation of our wealth network, and I think you’d be a tremendous addition.”
I knew there was a 98% chance that this was a multilevel marketing scheme, but on the off chance that I might have been judging this guy a little too harshly, I decided to show up.
Besides, free food.
I wished I listened to my instincts. The moment I sat down with all the other suckers, I realized that I was trapped for an hour and a half listening to a pitch for an MLM-based Real Estate education course, and there was no way I could exit gracefully.